Wyke Farms Champions Convenience with New Grated Line in Re-sealable Format
18
Mar
Somerset, UK March 18th 2009 - Wyke Farms, the UK’s largest independent cheese producer and milk processor, today unveiled a new line of their award-winning cheddar in a grated format. To provide ease of use and convenience for consumers, the 100 year-old company is introducing new grated options, in addition to the traditional block format, for their So Mellow Family Mild and Rich & Creamy Mature cheddars, as well as the popular half-fat cheddar brand Leskol.
The new line of grated cheddars is the latest instalment of Wyke Farms’ effort to modernize their products in accordance with consumer feedback while maintaining the traditional flavour that has made the family-run company the fastest growing cheddar brand in the UK. In addition to the new product format, the grated line will also feature Wyke’s new re-sealable ‘fresh pack’ packaging and re-designed contemporary-coloured labels, which were announced in January 2009.
“The average meal preparation time has reduced to 11 minutes. As the convenience market continues to grow, there is a genuine requirement for time-saving formats such as grated cheese and re-sealable packaging,” said Richard Clothier, third generation family member & Managing Director, Wyke Farms. “This new line demonstrates our dedication to making the consumer experience as modern and effortless as possible without sacrificing the strong, traditional cheddar flavour we’ve been delivering for over 100 years now.”
