Brand Data Shows Wyke Farms Exceptional Growth
18
Feb
Wednesday 18th February 2009: Wyke Farms, the UK’s largest independent cheese producer and milk processor today reveal the latest brand performance figures from TNS. The data confirms Wyke Farms as the fastest growing brand within the Cheddar category, with growth at 95% over the past 12 months and shows a significant 118% growth in brand sales, bringing them closer to their nearest competitor, the McLelland Seriously brand.
The brand performance data is generated from a panel of 25,000 households, the largest panel in the UK. The report highlighted the following:
- Wyke is still the fastest growing brand in the Cheddar category at +95% in value (52weeks)
- Wyke brand sales reached 37million
- Wyke brand has grown +118% in value (12weeks) with brand sales of 9.5million (close to McLelland Seriously Strong at 10.7million)
- Leskol is still performing strongly with value growth of +35% to 3.5million (52weeks).
Wyke Farms is a family run company based in Somerset and are the only independent dairy company within the top 10 cheddar brands in the UK. The company has been making cheddar to the same family recipe since 1902 and have achieved substantial growth year on year by staying true to the traditional values behind the brand.
